Project Overview

The Sen is a new private condominium development located in the vibrant and fast-transforming District 14 (Eunos / Paya Lebar). Designed for modern urban living, The Sen combines lifestyle convenience, transport connectivity and a thoughtfully curated range of unit types ideal for both owner-occupiers and investors.

As a boutique-sized development, The Sen offers a more intimate and exclusive residential environment while being surrounded by the established amenities of the East. Its city-fringe location allows residents to enjoy the best of both worlds — urban access with suburban charm.

Location & Connectivity

The Sen enjoys an excellent location with strong transport links:

• Minutes to Eunos MRT / Paya Lebar MRT Interchange (EW & CC Lines)

• Quick access to major expressways: PIE, ECP, KPE

• 10–12 minutes to CBD, Marina Bay, Changi Airport

• Bus connectivity along major arterial roads such as Sims Avenue & Changi Road

Surrounded by food, retail and lifestyle clusters — Joo Chiat, Katong, Paya Lebar Quarter (PLQ), Geylang Serai and East Coast — residents at The Sen have everything within reach.

Product & Features

The Sen is built with functionality, comfort and lifestyle convenience in mind:

• Boutique-scale development for enhanced privacy

• Wide selection of 1- to 4-bedroom layouts, ideal for singles, couples, families and investors

• Efficient floorplans with minimal wasted space

• Premium interior fittings and branded appliances

• Smart-home features integrated into each unit

• Facilities may include:

  • Lap pool & children’s pool

  • Gym, clubhouse, function room

  • BBQ pavilions

  • Sky deck / rooftop gardens

  • Co-working or social lounges

Its modern architecture and lifestyle-focused amenities cater to a broad spectrum of urban homeowners.

Investment & Appeal

The Sen presents strong fundamentals for investors and buyers:

• City-fringe location with robust rental demand from professionals working in CBD, Paya Lebar Business District and the East

• Located in one of Singapore’s most culturally rich and vibrant lifestyle clusters (Joo Chiat & Katong)

• Proximity to PLQ, one of Singapore’s fastest-growing business and commercial hubs

• Boutique development with limited units — lower future competition

• Ideal positioning between heritage neighbourhoods and major commercial zones

• Attractive entry quantum compared to Core Central Region projects

• Future growth potential as District 14 continues with rejuvenation and gentrification

Price & Unit Summary

(Indicative — may vary by layout, stack and floor)

• 1-Bedroom / 1+Study – From a competitive entry quantum suitable for investors

• 2-Bedroom – Ideal for young couples & small families

• 3-Bedroom – Rare boutique offering, strong for own-stay

• 4-Bedroom / Premium Units – For multi-generational living or upgraders

Pricing is expected to be well-positioned against surrounding District 14 projects, making it attractive relative to nearby RCR launches.

Schools

The Sen is well-situated near several reputable schools:

• Haig Girls’ School

• Eunos Primary School

• Maha Bodhi School

• Tanjong Katong Primary School

• Tanjong Katong Secondary School

• Tanjong Katong Girls’ School

• Chung Cheng High School (Main)

• International schools within short drive: Canadian International School (Tanjong Katong), Chatsworth East Campus

Strong school proximity enhances appeal for young families.

Key Takeaways for Investors / Buyers

• Rare boutique new launch along a highly sought-after District 14 stretch

• Excellent connectivity via MRT, major expressways and multiple transport nodes

• Strong rental potential due to proximity to CBD, PLQ and major employment centres

• Surrounded by lifestyle amenities — Joo Chiat, Katong, East Coast

• Ideal for both investors and own-stay buyers

• Competitive price positioning versus adjacent RCR projects

• Limited supply enhances long-term capital preservation

• Appealing to tenants who value connectivity, culture and convenience