📍 Project View — Upper Serangoon Road (For Rent)

Upper Serangoon Road is a freehold commercial–residential development property located in the heart of District 19 (Serangoon / Hougang fringe). The building sits along a highly visible main road frontage, surrounded by dense private housing, HDB catchments, schools, eateries and daily conveniences.

For rental demand, this location benefits from:

• Walk-in traffic

• Daily necessity spending (F&B, retail, services)

• Student + family + office crowd

• Consistent residential population

🚆 Location & Connectivity

Public Transport

• Near to Serangoon MRT (North-East Line & Circle Line interchange)

• Easy access via multiple bus services along Upper Serangoon Rd

• Strong last-mile walkability from surrounding estates

Road Connectivity

• Quick access to:

  • Upper Paya Lebar Road

  • Bartley Road

  • KPE / PIE via short drive

• Easy reach to:

  • Hougang

  • Serangoon Central

  • Paya Lebar

  • City fringe via expressways

Amenities Catchment

• Near :Nex Megamall | Heartland Mall | Serangoon Gardens | Schools & childcare centres

• Strong day + night rental demand drivers

🏢 Product & Features

Typical highlights for a building like Upper Serangoon (rental use):

• Freehold tenure (long-term holding appeal)

• Main-road frontage for signage visibility

• Commercial zoning on lower floors

• Residential / office potential on upper levels

• Flexible layout for different trades

• High electrical load potential (subject to approval)

• This is a utilitarian, yield-driven asset, not lifestyle condo-type real estate.

📈 Investment & Rental Appeal

• ✅ Strong catchment-driven demand

• ✅ Low vacancy risk for well-priced units

• ✅ Multiple tenant profiles (risk diversification)

• ✅ Stable rental yield from necessity-based trades

• ✅ Freehold land value preservation

• ✅ Future reconfiguration / redevelopment upside

This is especially attractive for:

• Family offices, Long-term income landlords & Business owners who may later occupy their own space

💰 Price & Unit Summary (Rental – Indicative)

⚠️ Subject to unit size, floor, frontage, and usage approval.

Indicative Rental Benchmarks (Guide Only):

• Retail / Ground floor:
  ~ $8 – $14 psf

• Office / Upper floors:
  ~ $3 – $6 psf

• Residential (if applicable):
  ~ $45000 – $53,000+ / month

Typical Unit Profiles:

• 1,400 sqft (most common)

• Rectangular, efficient layouts

✅ Key Takeaways for Investors / Landlords / Tenants

• For landlords:
  Stable long-term rental income with strong resale defensibility due to freehold status.

• For business owners:
  Excellent branding visibility along a busy arterial road.

• For investors:
  Balanced risk–reward profile: not speculative, but defensive yield-generating asset.

• For tenants:
  Strong footfall, near MRT, easy access for customers and staff.

🔎 Quick Comparison Highlights 

Compared to Mall Retail Units:

Upper Serangoon offers much lower rent, no mall management fees, and greater operational flexibility.

Compared to City-Fringe Shophouses:
Rental entry is significantly lower, while still enjoying strong residential support.

Compared to Pure Office Buildings:
This location enjoys natural walk-in traffic, unlike office-only zones that depend strictly on employee catchment.

Compared to HDB Shop Units:
Upper Serangoon units typically enjoy better signage, higher frontage visibility, and longer lease flexibility.